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Our sister site Nextgov launches officially today, with a bevvy of stories on the intersection of technology and government. With that launch, it would be proper to take a look back at a couple of the first technology stories appearing in Government Executive magazine and on GovExec.com.

First, April 1995 provided — our digital archives only go back to 1996, so a link is not available — “The Lure of the Web,” a story introducing the World Wide Web to our readers. In it, reporter — and current Editor in Chief — Tom Shoop outlined his experience “logging on” to the web and his thoughts on the future of the technology:

Even with the development of [THOMAS and the Federal Register], much of the Web’s potential for federal users has not yet been realized. But it’s hard to imagine that a research and communications tool this vast and easy to operate won’t find its way to everybody’s desktop in the near future.

It’s important to remember that this was written in 1995, when some members of the current GovExec staff were in elementary school. The web was in its infancy and a lot of our readers were not familiar with the technology. Nearly a year later Rebecca Corbin wrote a longer piece on the upside and pitfalls of the nascent technology. In “Cyberocracy,” she predicted some of the problems illustrated recently during the SOPA fight:

But the road to cybergovernment is not without its potholes. Internet technology is still immature, with many incompatibility problems affecting the interoperability and reliability of systems. Experts continue to debate the best methods for safeguarding data and protecting intellectual property rights on the Web.

Reporter Joseph Marks’ May 2012 magazine profile of federal Chief Information Officer Steven VanRoekel shows just how large and ingrained the web has become in government operations and the day-to-day life of citizens:

[VanRoekel's third phase] includes building internal government mobile apps so that federal workers at animal inspection lots along the U.S.-Mexico border, for example, or at a river contamination site can file reports on their smartphones or tablet instead of trudging back to a field office at the end of each day. It also includes using technology to wrap the complexity of federal government into a cleaner citizen interface. VanRoekel calls this an “outside looking in” perspective.

An early example is the BusinessUSA website, which the federal government launched in a beta testing version in January. The site aims to pull all the forms and information that a small business entrepreneur needs from the government onto a single site so that the government rather than the citizen worries about which form goes where.

Government Executive magazine and Govexec.com have been covering technology since the Internet’s beginnings. With the relaunch of Nextgov, we move forward with the most comprehensive and insightful coverage of technology in government and in the lives of citizens. Although the issues are far more complex than they were 12 years ago — fight over personal Internet usage at work? — Government Executive Media Group remains at the scene.

Prior to joining Government Executive’s online production team, Ross Gianfortune worked at The Washington Post, The Gazette Newspapers, WXRT Radio and The Columbia Missourian. He holds a bachelor’s degree in journalism from University of Missouri and a master’s in communications from American University.

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Feds give TSP thumbs up

Federal employees’ satisfaction with the Thrift Savings Plan increased in 2011, although officials anticipate the long-awaited rollout next month of the plan’s new Roth 401(k) option will ruffle some feathers.

“Even if we do it perfectly, we will leave some people confused and frustrated,” Greg Long, executive director of the Federal Retirement Thrift Investment Board, acknowledged during the group’s monthly meeting Monday in its new Capitol Hill office. “I agree that there is potential for a decrease in [user] satisfaction,” he said in response to concerns that the complicated nature of the launch could result in complaints from enrollees until the benefit is fully implemented.

The board is planning an extensive public outreach campaign to educate TSP enrollees about the benefit that will continue far beyond the official May 7 launch date. In addition, the TSP administrator plans to add online and mobile features throughout the summer that will help feds calculate their income and contribution rates. “This does not end with the implementation of Roth on May 7,” said Sophie Dmuchowski, the board’s deputy director of communications.

The Roth offering, which the board has been working on for the past two and a half years, is similar to the one available to private sector employees. It will allow federal employees to invest money that’s already been taxed so it cannot be taxed again upon withdrawal, unlike a traditional TSP investment. Feds can contribute up to $17,000 to the traditional TSP and the Roth option combined in 2012. The Internal Revenue Service announced last fall that the cap on individual TSP contributions in 2012 would increase $500, from $16,500 to $17,000, as a result of the change in the cost-of-living index. Employees 50 and older can contribute an additional $5,500.

Many federal employees interested in taking advantage of the Roth option will have to wait until later this year to do so. Officials have cited complicated and differing pay systems as reasons for the delay. Long said the board couldn’t wait for every agency to be ready to roll out the new benefit at the same time; otherwise the initiative might never have gotten off the ground, he said.

The board on Monday also released the results of its 2011 TSP satisfaction survey, which included more than 8,000 respondents. Eighty-six percent of those surveyed said they were satisfied with the TSP’s competitiveness with other private sector plans, its accessibility, safety and security — a 5 percent increase from the previous survey in 2008. In addition, 54 percent of civilians currently are contributing to their TSP accounts, and Long said it was important to stay focused on engaging the 46 percent who are not squirreling away funds. Seventy-four percent of survey participants who identified themselves as militaryservice members said they currently contribute to TSP accounts. TSP satisfaction on average was higher among older and better paid employees, according to the data. In addition, TSP participation rose slightly among civilian federal employees and service members from February to March, the board reported.

Union officials have argued that recent legislative efforts to increase the amount current federal employees contribute to their defined retirement benefit, or pension, could reduce individual contributions to the TSP. Kim Weaver, director of external affairs, said she has not heard any concerns about that from congressional staff or lawmakers, and the TSP’s current data does not reflect such a trend. It’s on the board’s radar screen, however, she added.

North Korea’s missile launch does not mean the Obama administration’s effort to engage Pyongyang has failed, Deputy National Security Adviser Ben Rhodes said on Friday.

“Absolutely not,” Rhodes told reporters aboard Air Force One, according to pools reports.

“What this administration has done has broken the cycle of rewarding provocative actions by the North Koreans that we’ve seen in the past,” he said.

Because of the Thursday night launch, the administration will not be providing North Korea with food aid, Rhodes said. “Their efforts to launch a missile clearly demonstrates that they could not be trusted to keep their commitments, therefore we’re not going forward with an agreement to provide them with any assistance,” he said.

And he warned North Korea against further provocation, noting that conversations at the United Nations Security Council on how to respond to the launch were likely to begin “today.”

Asked if the U.S. expects a nuclear test now, Rhodes said the North Koreans have engaged in “patterns of provocative actions” in the past, including nuclear tests.

Mitt Romney condemned North Korea’s failed rocket launch, saying it violated U.N. Security Council resolutions, and said that “incompetence from the Obama administration has emboldened the North Korean regime and undermined the security of the United States and our allies” in a statement late Thursday.

“Its weapons program poses a clear and growing threat to the United States, one for which President Obama has no effective response,” the statement said. “Instead of approaching Pyongyang from a position of strength, President Obama sought to appease the regime with a food-aid deal that proved to be as naïve as it was short-lived.”

In March, North Korea agreed to a moratorium on its missile testing, a halt to uranium enrichment, and resumption of the international monitoring of its nuclear sites in return for 240,000 tons of food aid from the U.S. North Korea launched a rocket on Thursday, despite warnings from the U.S. and other countries. Though the launch apparently failed, sending the rocket into the sea, it raised major questions about the future of the agreement.

CHICAGO, Dec. 5, 2011 /CHICAGOPRESSRELEASE.COM/ – CME Group, the world’s leading and most diverse derivatives marketplace, today announced that it set new monthly records for clearing interest rate swaps (IRS) and credit default swaps (CDS).  For the month of November, the company cleared $61.9 billion in combined OTC IRS and CDS volume, a 36 percent increase over the previous record monthly total of $45.5 billion set in October 2011. 

As of November 30, 2011, the company has cleared more than $153 billion in OTC IRS and CDS through its multi-asset class clearing solution since launch, including over $130 billion of buy side notional.  Additionally, open interest stood at $115.7 billion in IRS and $15.9 billion in CDS.

The company also announced the strong performance of its newly launched OTC products, including Euro-denominated IRS which has cleared euro 27.6 billion since it launched on October 17, and the CDX High Yield Indices which have cleared $2.3 billion since they launched on November 7.   CME Group further expanded its IRS offering today, with the launch of British Pound and Canadian dollar-denominated IRS. 

“We are very pleased with the strong support we’re receiving from buy side firms solidifying our position as the leading OTC clearing service by U.S. customer volume,” said Laurent Paulhac, CME Group Managing Director, OTC Products & Services. “We continue to aggressively expand our product offering based on specific client demand. The success of our new IRS and CDS products validates our customer driven approach to building out our multi-asset class solution.”

“Goldman Sachs is pleased to partner with CME Group in order to serve our clients as both an execution counterparty and clearing member for CME’s OTC products,” said Michael Dawley, Co-Head of Global Derivative Clearing Services at Goldman Sachs.  “CME’s recent increase in customer volume illustrates the buy side’s desire to leverage OTC clearing. Goldman Sachs is firmly committed to supporting our clients’ OTC derivatives clearing needs, and will continue to work with CME Group to build out its OTC clearing business.” 

“RBS plc is pleased to have garnered the leadership role of the first bank approved by the CME as a direct clearing member for OTC derivatives,” said Henson Orser, Head of USD Rates Sales. “We are very supportive of the early adopters that use the CME to reduce bilateral counterparty exposure, particularly in this environment of heightened credit uncertainty.”

To learn more about CME Group’s OTC clearing offering, visit our resources on IRS and CDS.

As the world’s leading and most diverse derivatives marketplace, CME Group (www.cmegroup.com) is where the world comes to manage risk.  CME Group exchanges offer the widest range of global benchmark products across all major asset classes, including futures and options based on interest rates, equity indexes, foreign exchange, energy, agricultural commodities, metals, weather and real estate.  CME Group brings buyers and sellers together through its CME Globex® electronic trading platform and its trading facilities in New York and Chicago.  CME Group also operates CME Clearing, one of the world’s leading central counterparty clearing providers, which offers clearing and settlement services for exchange-traded contracts, as well as for over-the-counter derivatives transactions through CME ClearPort®. These products and services ensure that businesses everywhere can substantially mitigate counterparty credit risk in both listed and over-the-counter derivatives markets.

CME Group is a trademark of CME Group Inc. The Globe Logo, CME, Globex and Chicago Mercantile Exchange are trademarks of Chicago Mercantile Exchange Inc.  CBOT and the Chicago Board of Trade are trademarks of the Board of Trade of the City of Chicago, Inc.  NYMEX, New York Mercantile Exchange and ClearPort are registered trademarks of New York Mercantile Exchange, Inc.  COMEX is a trademark of Commodity Exchange, Inc.  All other trademarks are the property of their respective owners. Further information about CME Group (NASDAQ: CME) and its products can be found at www.cmegroup.com

CME-G

SOURCE CME Group


http://www.cmegroup.com

CME Group Sets OTC Clearing Volume Record for the Fourth Consecutive Month, Surpasses $150 Billion in Total Notional Cleared | Chicago Press Release Services – Chicago’s leading press release newswire service; professional press release services, press release distribution and newswire services.



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CHICAGO, Oct. 17, 2011 /CHICAGOPRESSRELEASE.COM/ — CME Group, the world’s leading and most diverse derivatives marketplace, today announced it reached an open interest record for its power contracts.  At the close of trading Friday, open interest in CME Group power contracts reached 1,001,362,363 Megawatt hours (MWh), breaking the billion MWh threshold for the first time ever.  CME Group power contracts are listed with, and subject to, the rules of the New York Mercantile Exchange (NYMEX).

“We’re very pleased to see such strong interest in our power contracts,” said Bryan Durkin, Chief Operating Officer and Managing Director, Products and Services at CME Group. “As the power industry continues to evolve and seeks new types of hedging products that match the unique needs of the electricity markets, we have worked with producers, marketers and other market participants to launch innovative new contracts that have offered our clients a new way to manage risk.  The growth of these new products has helped drive open interest across our entire energy complex to record levels.”

Among the products contributing to this milestone are swaptions, which are strips of options contracts extending over several months, and calendar spread options.  CME Group also recently announced the launch of capacity swap futures, which are unique contracts that allow market participants to hedge for the maximum amount of power that could be used at any point of time, rather than for the consumption that is used over a period of time.  These contracts are particularly useful to the power markets for hedging risk.  Swaptions, calendar spread options and capacity swap futures are listed with, and subject to, the rules of the NYMEX.

Open interest in futures and options is the amount of positions open in existing contracts. It is a reflection of the long-term hedging interest that market participants have in a contract.

As the world’s leading and most diverse derivatives marketplace, CME Group (www.cmegroup.com) is where the world comes to manage risk.  CME Group exchanges offer the widest range of global benchmark products across all major asset classes, including futures and options based on interest rates, equity indexes, foreign exchange, energy, agricultural commodities, metals, weather and real estate.  CME Group brings buyers and sellers together through its CME Globex® electronic trading platform and its trading facilities in New York and Chicago.  CME Group also operates CME Clearing, one of the world’s leading central counterparty clearing providers, which offers clearing and settlement services for exchange-traded contracts, as well as for over-the-counter derivatives transactions through CME ClearPort®. These products and services ensure that businesses everywhere can substantially mitigate counterparty credit risk in both listed and over-the-counter derivatives markets.

CME Group is a trademark of CME Group Inc. The Globe Logo, CME, Globex and Chicago Mercantile Exchange are trademarks of Chicago Mercantile Exchange Inc.  CBOT and the Chicago Board of Trade are trademarks of the Board of Trade of the City of Chicago, Inc.  NYMEX, New York Mercantile Exchange and ClearPort are registered trademarks of New York Mercantile Exchange, Inc.  COMEX is a trademark of Commodity Exchange, Inc.  All other trademarks are the property of their respective owners. Further information about CME Group (NASDAQ: CME) and its products can be found at www.cmegroup.com

CME-G

SOURCE CME Group


http://www.cmegroup.com

CME Group Announces Open Interest in Power Contracts Reaches One Billion Megawatt Hours | Chicago Press Release Services – Chicago’s leading press release newswire service; professional press release services, press release distribution and newswire services.



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MELROSE PARK, Ill., Oct. 17, 2011 /CHICAGOPRESSRELEASE.COM/ – Stern Pinball, Inc., the world’s only maker of real pinball games, today announced plans for Transformers Launch Parties as well as their presence at Pinball Expo 2011.

In support of the highly anticipated debut of the Transformers pinball machine, Stern will be hosting a series of launch parties across North America beginning the weekend of October 21st.  The Transformers Launch Parties are designed to celebrate pinball fans, wizards and friends and provide a night of uninterrupted game play. (See the list of locations and dates below!)

As a sponsor of the Pinball Expo 2011, Stern will be offering several opportunities to meet the Stern Pinball team. On Thursday, October 20th, Stern is hosting a tour of the factory as well as a town hall with designer George Gomez and founder Gary Stern. On Friday, October 21st, pinball enthusiasts will have the opportunity to have dinner with Gary Stern followed by a fireside chat with designer Steve Ritchie and topped off with a Transformers Launch Party and tournament.

To register for the Stern factory tour or to RSVP for dinner with Gary Stern, please visit: http://www.pinballexpo.net/.

To watch the Pinball Expo party from your own home, tune in from 8:00 pm to 10:00 pm CT on October 21st: http://www.ustream.tv/channel/stern-pinball.

Launch Party Locations and Dates:

Birmingham, AL – Bumpernets; 2000 Riverchase Galleria – 10/28 (6 – 10pm)

San Diego, CA – Nickel City; 11610 Carmel Mountain Rd. – 10/21

Boulder, CO – Backcountry Pizza & Tap House; 2319 Arapahoe Ave – 10/28

Windsor Locks, CT – Monster Mini Golf; 20 Main St. – 10/28 (4 – 8 pm)

Orange, CT – The Pinball Store; 163 Boston Post Rd. – 10/29 (10am – 5pm)

New York, NY – Ace Bar; 5th and A & B – 10/21

New York, NY – Horseshoe Bar; 7th and A & B – 10/21

Berea, OH – Kidforce Collectibles; 50 Front St. – 10/29

Columbus, OH – WoW Family Fun Center; 1201 Boston Post Rd. – 10/30 (12 – 5pm)

Gresham, OR – Pub 181; 18415 SE Division St. – 10/28

Portland, OR – Duke’s; 14601 SE Division St. – 10/29

Portland, OR – Club 21; 2035 Northeast Glisan St. – 10/27

Portland, OR – Apex Bar; 1216 SE Division – 10/28

Houston, TX – Joysticks; 1820 Franklin St. Suite 8 – 10/28

Tacoma, WA – Dorky’s; 754 Pacific Ave. – 10/28

Seattle, WA – Shorty’s; 2222 A 2nd Ave. – 10/29 (6 – 9pm)

Seattle, WA – Water Front Arcade – 10/21

Seattle, WA – Pinball Museum – 10/22

Seattle, WA – Full Tilt Ice Cream – 10/28

Toronto, Canada – Wacky Wings; 1248 Oundas St. East – 10/28 (6-9pm)

About Stern Pinball, Inc.

Stern Pinball, Inc., headquartered just outside Chicago, Illinois, is the leading producer of pinball games in the world. Stern’s highly talented creative and technical teams design, engineer and manufacture popular, arcade-quality pinball games.  Recent popular Stern titles include Tron, Avatar, Iron Man, Batman, Spiderman, The Rolling Stones, Big Buck Hunter and many more. All of Stern’s pinball games are crafted by hand and assembled by Stern’s expert team. Both pinball enthusiasts and casual players around the globe enjoy Stern’s games.  For more information visit www.sternpinball.com.

Media Contact
Evie Carter
FortyThree, Inc.
831.401.3175
SternPinball@43pr.com

SOURCE Stern Pinball, Inc.


http://www.sternpinball.com

Stern Pinball to Host Transformers Launch Parties Across the U.S. | Chicago Press Release Services – Chicago’s leading press release newswire service; professional press release services, press release distribution and newswire services.



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CHICAGO, Oct. 10, 2011 /CHICAGOPRESSRELEASE.COM/ — No pants day; batting, owling and planking; people thinking they are vampires and zombies; the world’s gone crazy … No! The world’s gone Four Loko! Enlisting creative agency of record Atlas Mind and FunnyorDie.com, Phusion Projects has produced a series of videos to provide a fresh take on news and encourage fans to contribute their own voices to the news cycle. Looking to lead the next revolution in the way we consume news, both on and off-line, Four Loko is launching an “Everything’s Gone Four Loko” News 4 Station and website, which will serve as the platform for the broader campaign content.

(Photo: http://photos.CHICAGOPRESSRELEASE.COM.com/prnh/20111010/CG83241)

The launch of News 4 kicks off with a video on funnyordie.com, “The Big Bust,” which introduces the “Everything’s Gone Four Loko” mentality to fans using FunnyorDie.com, our Facebook page and www.drinkfour.com. Leading the News 4 News team are dedicated and seasoned anchors, Luke Bush and Candi Vasquez-Appleton, who will serve as central personalities and provide humor and fodder for fans.  The campaign will be an extension of the brand personality, providing a destination for our fans to share in the experience to contribute and consume news.

“We want to show everyone how the news of the world looks through the Four Loko lens,” said Chris Hunter, one of the three co-founders of Phusion Projects. “Our Four Loko Nation is already attuned to this unique perspective, and we’re empowering them to share this with the world. To help spur their creative efforts, we’ve partnered with one of America’s best pop-culture outlets — Funny or Die.Com,” said Hunter. “Where better to deliver an interesting viewpoint on today’s crazy news world?”

Further breaking the traditional news mold, News 4 will broadcast on its own schedule, covering stories that are important to us, when we feel it’s important. We will provide age-restricted online outlets for viewers to upload their Four Loko recipes, Halloween costume constructions tips and branded merchandise available for sale. There will be no 24-7 coverage by the anchors; rather they will empower all of the Four Loko Nation to fill in when appropriate with the content they deem worthy of News 4.

Given the excitement already surrounding the impending launch of the campaign on our Facebook page, we look forward to putting the power in the hands of our fans to illustrate their passion and enthusiasm for Four Loko.  

All creative assets were created and produced by Phusion Projects’ agency of record, Atlas Mind, who worked with laugh site Funny or Die.

About Phusion Projects

Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products — including Four Loko, Poco Loko and Earthquake — nationwide.  From the company’s inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com.

SOURCE Phusion Projects, LLC


http://www.drinkfour.com
http://www.funnyordie.com

Everything’s Gone Four Loko with New Phusion Projects Media Campaign | Chicago Press Release Services – Chicago’s leading press release newswire service; professional press release services, press release distribution and newswire services.



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CHICAGO, Oct. 6, 2011 /CHICAGOPRESSRELEASE.COM/ — LAUNCH, an award-winning shopper engagement marketing agency, announces a new company division, PKG Brand Design, focusing exclusively on branding and package design.

Established when HBN Brand Design (formerly Harbauer Bruce Nelson) staff joined with LAUNCH, the new division united as an entity has more than 90 years of combined packaging expertise. PKG Brand Design grounds its branding, identity and packaging design work in solid strategic thinking aimed at generating consumer conversation that builds brand velocity.

Dwight Nelson, Vice President of PKG states, “Together with LAUNCH we’re a united force partnering some of the industry’s best talent. Our expertise merges strategic brand and packaging design with proven shopper marketing programs.” Both companies have produced award-winning work for some of the world’s most recognizable brands across the Food & Beverage, Snacks & Candy, Retail, Promotion Packaging and Home Office categories.

Together, PKG Brand Design and LAUNCH are committed to igniting meaningful and engaging exchanges between brands and their current—and potential—consumers. “We focus on creative strategies proven to engage shoppers at shelf in the ‘moment of truth,’” says Jim Gelder, VP of Creative and Emerging Media at LAUNCH/PKG.

Both LAUNCH and PKG Brand Design strive to bring collaborative efforts between consumers and brands through branding and packaging solutions designed to generate interest, conversation and, most importantly, sales.

About PKG

PKG Brand Design is a premier branding and package design agency for consumer package goods manufacturers and retailers. We help brands tell their story and generate conversations creating awareness, trial and loyalty. From start-to-finish brand development, including positioning, design and packaging, PKG delivers brand consistency grounded in research and strategy. Its client roster includes household names such as Perdue Farms, Ralcorp, Everfresh and Senseo. For more information, visit www.PKGbranding.com

About LAUNCH

LAUNCH is an award-winning brand marketing firm that specializes in consumer engagements, both in-store and online. Founded in 1973, LAUNCH is based in Chicago and services the United States and Canadian markets. Its client roster includes household names such as Sara Lee, ConAgra, PetSmart and BERNINA USA. Named as a Top 100 Promotion Agency for the past six years, LAUNCH has also been named to the Inc. 5000 in 2009 and 2011 as one of the fastest-growing private companies in the United States. For more information, visit www.LAUNCHcreative.com

Contact:
Christie Thorne
312.870.9121
Christie.Thorne@LaunchCreative.com

For images and download: http://pkgbranding.com/press-releases/

SOURCE LAUNCH


http://www.launchcreative.com
http://www.pkgbranding.com

New Agency Spin-Off Is the Total Package | Chicago Press Release Services – Chicago’s leading press release newswire service; professional press release services, press release distribution and newswire services.



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NORTHFIELD, Ill., Sept. 28, 2011 /CHICAGOPRESSRELEASE.COM-iReach/Talk3, the Chicago-area venture funded technology company that is changing the way consumers and marketers communicate, announced today that it is seeking Beta testers as it rolls out the soft launch of knakks. The new social mobile app, available for download at Apple’s app store, promises to transform personalization within the digital world. Knakks puts consumers in control over how information is gathered, harnessed and shared with marketers, while the app helps them solve real world problems that are top of mind.

(Photo:  http://photos.CHICAGOPRESSRELEASE.COM.com/prnh/20110928/CG77258)

“The premise behind knakks is that everyone has a “knack” for something – dining out, sports, movies, travel – it could be anything really,” said Eric Hillerbrand, CEO of Talk3. “And everyday people also have problems to solve, like where to take grandma for a quiet late afternoon meal at a location that’s easily accessible. We bring these two worlds together to let people share solutions, and we’ve built the technology to make the smartphone an intelligent device that adapts to your desires and priorities, increasingly anticipating your needs with each use.”

Because people tend to be passionate – and knowledgeable – about food and dining out, the first iteration of knakks focuses on that category. Within the app, users set alerts for their favorite restaurants or types of cuisines for notifications of special offers or events that match their criteria. Knakks also allows the user to create his or her own filters that can be used to sort and organize resources, functionality and social connections.

Knakks‘ intelligence begins with the involvement of passionate and knowledgeable curators who build solution models. These models, filtered by an individual user’s profile, can provide real-time, on-demand solutions for any number of users. The community calls this process “knakking.”

“The power of ‘knakking‘ – creating an on-the-fly intelligent personal assistant based on your immediate needs – changes the way we think of mobile applications,” said Hillerbrand. “Unlike simple restaurant review apps, knakks users are posing real-world questions relevant to their unique situations. In return, they receive solutions that specifically fit their needs. It is our belief that this ‘social advertising’ will put consumers on an equal playing field with marketers,” he added.

Beta testing is currently open and will continue for a period of four to six weeks before the formal launch of knakks later this fall. Beta testers will have the opportunity to provide input for what will be market-leading innovation and get a sneak preview of the roll-out as part of the first community of users. Talk3 particularly encourages expert tech reviewers and software testers to be a part of this process, as well as “foodies,” dining enthusiasts and consumers-at-large. To sign up, visit www.knakks.com and enter your email address on the home page to receive a Beta invitation.

Editor’s Note:  Interview requests for Mr. Hillerbrand are available by contacting Lisa Gunggoll at 708.829.8669 or via email at lisa@lg-pr.com.

About talk3:  Talk3 is a venture funded technology company based in Northfield, Ill., which utilizes patent-pending Web 3.0 technologies. Our mission is to radically change how consumers and marketers communicate and what they communicate about. For more information visit www.talkthree.com.

About knakks:  Knakks is a technology-leading social mobile app that is changing personalization in the digital world. Our technology brings together people who have a desire to express their passions – and want to share it – with individuals who are seeking answers to their own unique questions or problems. For more information visit http://www.knakks.com.

Media Contact: Lisa Gunggoll, LG-PR Public Relations, 708-829-8669, lisa@lg-pr.com

News distributed by PR Newswire iReach: https://ireach.CHICAGOPRESSRELEASE.COM.com

SOURCE LG-PR Public Relations

Tech Firm Talk3 Announces Soft Launch, Call for Beta Testers for Game-Changing Social Mobile App | Chicago Press Release Services – Chicago’s leading press release newswire service; professional press release services, press release distribution and newswire services.



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